Purpl is a research-driven platform focused on understanding how power, capital, and technology compound over time.

Our work centers on developing clear frameworks for navigating long-term structural change, particularly in periods where existing categories and language begin to fail.

We prioritize clarity over prediction and structure over narrative.

How we work

Purpl operates across three interconnected layers.

Frameworks

We develop conceptual frameworks that describe where durable power sits and how it evolves.

These frameworks are designed to remain useful across cycles, technologies, and market regimes.

The Reality Infrastructure Companies (RIC) framework is one such lens.

Operating playbooks

Frameworks are only useful if they inform action.

Our playbooks translate structural insight into decision-making principles, operating heuristics, and long-term orientation, without reliance on short-term optimization or trend-following.

Long-term capital allocation

We apply these frameworks and playbooks to capital allocation with a multi-decade horizon.

This work emphasizes durability, asymmetry, and structural advantage rather than tactical positioning or quarterly outcomes.

What we believe

• That most complexity comes from poor framing, not insufficient information

• That long-term advantage accrues to those who understand structure rather than noise

• That artificial intelligence changes where power sits more than who competes

Purpl exists to make those structures legible.

What we are not

Purpl is not:

• a news outlet

• a prediction service

• a short-term investment strategy

• a product-led AI company

Our work is deliberately slow, selective, and reference-oriented.

Orientation

The purpose of Purpl is not to persuade.

It is to clarify how the world is organized and to operate accordingly.