Demystifying the Free Market

Author: William Moulod

I grew up without access to the financial knowledge I hold today. Markets, capital, the decisions shaping everyday lives—it all felt distant, hidden behind closed doors. Like a game I wasn’t invited to play.

Purpl exists to change that.

The free market, at its best, isn’t about complexity or gatekeeping. It’s about possibility. It has lifted billions out of poverty, driven innovation, and expanded choice. But too often, it turns into a coded language that only a few can understand, leaving the rest to guess, follow, or fall behind.

We want to change how people experience it. No jargon. No intimidation. Just clarity. We show the real levers of growth—the incentives, the patterns, the context—so anyone can see the game for what it is.

Because when you understand the rules, you can make choices that serve you, your family, and your community. And when more people do that, society as a whole grows stronger.

Purpl isn’t here to give you answers—it’s here to give you perspective. To bring light where things are hidden and confidence where there’s confusion.

The free market will shape our future. The only question is: will it remain a system controlled by the few, or can it become a shared tool for prosperity?

That’s why Purpl exists—for people like me, who didn’t grow up with this knowledge, to finally access it freely. And for the next generation, so they don’t have to start at a disadvantage.